On Wednesday, a demonstrative set of elected officials gathering in Washington DC to raise money and sometimes draft legislation held a meeting to discuss the future. Name, image and likeness,
This hearing before the Subcommittee on Innovation, Data and Commerce was about money, but not the kind of money that goes to athletes. It’s about protecting the NCAA’s money. University Collective recently hired former Massachusetts Governor Charlie Baker will be its new commissionerAnd there is a reason why a politician was elected.
The NCAA is seeking protection from the winds of change, and it looks like it’s finding a champion.
Champions like Rep. Gus Bilirakis (Fla.-R), chairman of the subcommittee who began proceedings by saying: “In short, we must strike a delicate balance between the rights of college athletes while maintaining amateur status for all college athletes so that they can earn their own NIL.” can benefit from . . .
As the NCAA men’s and women’s tournament finals approach this weekend, CBS is paying the NCAA nearly a billion dollars a year to broadcast the men’s, including former Fab Five legend and college basketball analyst Jalen Rose. Has starred in one of myriad commercials for college sports. bettors, and as Fan Duel announced its plan to send sports talk radio host and sports gambling enthusiast Craig Carton to college campuses in the Northeast to educate college students about “responsible gaming,” now any amateur Can’t talk about sports.
Amateur sports are dead in American institutions of higher learning.
The word is a suggestive wisp. It smells of peach tree baskets and freshly cut grass. It makes the people behind those microphones on the stage of Congress feel safe and on strong authority: amateurism.
hobbyism is dead
Except for college players only amateurs are expected these days. None of those NCAA schools are trying to claw back money from team sponsorships, boosters and broadcast deals in the name of amateurism. They are not fighting to keep sports betting out of college sports. In fact, some schools have even partnered with sports betting operators.
The New York Times examines the trend Last fall and the details of Michigan State’s deal with Kaiser that was worth $8.4 million over five years. But, hobbyist.
Certainly there are players who attended college because of an athletic ability that would not be sufficient for a pro career, and whose lifetime earnings would be many times higher than without that college degree. Several speakers at yesterday’s hearing told stories of college players whose lives would be greatly improved by playing sports.
But that’s not the reason why Kaiser has partnered with millions of universities.
The reason the NCAA is begging Congress for legislation to harmonize NIL laws and policies across states is that the cash crunch around college sports has changed the landscape. Coaches of Division I state school basketball and football teams have at various times been the highest paid public employees in their state. It is completely unfair that schools, coaches, corporate partners, sports betting operators, and many others can benefit from an institution that denies players that ability.
Transfer portals have certainly made the college coach’s job more difficult. And the chaos around NIL means that schools are not just competing against each other for recruitments, but are doing so within regional restrictions around NIL compared to other states. Are players employees? Will they be able to share in the revenue the school gets from their games? Is it ethical for a booster to offer a lacrosse or volleyball team minimum wage?
And, more importantly, why does this matter to Congress?
Why it matters to Congress
The reason we’re in this predicament is because the NCAA didn’t want to impose any meaningful restrictions on member organizations when it had the chance, and it’s too weak to clip feathers now. So now we hear MPs cheerleading their local colleges and trying to understand the 100 years of sports labor history that brought us to this moment. go Team!
At least with sports betting, it looks like there could be some room for improvement when it comes to college placement. US gambling industry is proposing new restrictions When it comes to partnering with schools or offering NIL deals to individual athletes. But make no mistake, educating college-age sports fans about betting is part of the business plan — and if it has to be under the banner of “responsible betting” that’s still educating.
One hearing witness, Jason Stahl, executive director and founder of the College Football Players Association, said that when the College Football Playoff expands from four to 12 teams in the coming years, additional billions will flow into the system.
“Change has come in college athletics and the time has come for administrators in the NCAA, conferences and member institutions to embrace this change,” Staal said. “The empowerment of players is only going to increase and there can be no return to the patriarchy of the past through federal legislation or other matters.”