io9 is on San Diego Comic Con 2023 and we built a pre-convention center take a walk As far as Sonic the Hedgehog Speed CafeA fast food activation inspired by sega Sonic the Hedgehog video game universe,
Secret Sauce Society’s Co Founder Kevin Seo Used to be popup to explain How did the collaboration with SEGA come about? And yes-IIt all started with Sonic’s iconic chili dog. “It started with a long relationship with the SEGA team and we had a dream to bring a truly great chili dog-from sonic chili dog in real life,SEO shared. “And so there were a lot of design conversations, dream conversations, and it eventually led to the team working with our group, the Secret Sauce Society, To bring together great hot dogs.”
Sonic the Hedgehog Speed Cafe was buzzing when we visited the location in the middle of the Gaslamp-This There were about fourhours of waiting time for what we could see, like a line full of video game fans Lined up for the block. The menu curation features a variety of offerings inspired by the game of taste twists, Like the above “Sonic’s Classic Chili Dog,And also with a crispy fried chicken sandwich called the “Knuckles Sandwich” because it has a touch of spice that will punch you in the face (I tried it!).
SEO explained with a laugh “Teawhy is the hat the knuckles bun is spicy, because it has a bump, In addition, there is also ‘The Evil Genius’ Egg Salad Sandwich and ‘The Perfect Eggdog’.‘ that looked highly suspicious but were actually full of umami. During curation, Seo stated that he was clearly inspired by the character profiles: “yes, and ‘the Perfect Eggdog’—WThe cool thing about this is that this item is from a new cookbook that just launched. So we did a play on that too, where we made the exact same hot dog that you can step into [the Sonic the Hedgehog] cook book,Side dishes and drinks include “Golden Ring” onion rings and Sonic, Knuckles-inspired colorful frozen slush. and tail.
The design and vibe felt right at home with the original SEGA Genesis aesthetic. ,It was like We meet Fast Food Sonic,’ he said, hname because of “There’s a lot of racing streaks that go with Sonic, so you’ll see a lot of that theme there. Our business is also inspired by that. like you Look at some of the designs that we have, it’s like these racer logos – so we all put that spirit in there. And for us too, we love culture and we know it of sound Finally a Japanese brand. So we hired him for many of our hoodies and shirts with logos native to Japan.”
click to see inside Sonic the Hedgehog Speed Cafe Now open till August 20; During Comic-Con (July 19-23), the rush hour From 11 am to midnight.
Place: 910 J St Area 2, San Diego
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